In order to create favorable conditions for market expansion, product promotion, commodity trading, and creating a sustainable consumption market for agricultural products of Yen Bai, on December 27, Department of Industry and Trade of Yen Bai province cooperated with Big C Thang Long Trade Center in Hanoi to organize a week to introduce agricultural products to consumers in the capital.
Delegates visited Yen Bai agricultural stall inside Big C supermarket
This is an important trade promotion event paid attention by the People's Committee of Yen Bai province to direct the implementing agencies to promote and consume the agricultural products and specialties of Yen Bai, and to help businesses to find safe orders and products to supply to consumers in the capital; at the same time, in order to promote, stimulate demand and create a stable consumption market for agricultural products of Yen Bai province.
Ms. Pham Thi Thu Ha, representative of the Mien Dao Gioi Phien Cooperative (Cooperative) said: “In recent years, the cooperative regularly participates in provincial trade promotion programs, thereby contributing to bringing Mien Dao Gioi Phien products to come to consumers all over the country. Through this week's introduction of agro-products, Mien Dao Gioi Phien Cooperative hopes to meet the needs of Capital consumers during the Lunar New Year. ”
With the policy of exploiting the province's potential, strengths, Yen Bai has established specialized cultivation areas for high economic value. Up to now, many brands have been built in many different forms, such as geographical indications Van Yen cinamon, Muong Lo Rice; collective brand of Chiem Huong Dai Phu An Rice - Van Yen; Van Chan oranges, Luc Yen oranges, Shan Tuyet Suoi Giang oranges and Mien Dao Gioi Phien ...
The week of introducing agricultural products at Big C Thang Long Trade Center, Yen Bai province has brought dozens of products as specialties and strengths of the province such as Tu Le sticky rice, oranges, sweet tangerine, five colored sticky rice, Thac Ba lake dried fish, Chung cake, corn, Suoi Giang tea, cinnamon products, etc.
In particular, inside the supermarket there is a display area for products that are qualified for consumption at Big C's supermarket system such as: Bamboo shoots, vermicelli, dried meat, purple Luc Yen potatoes, Luc Yen yellow oranges.
Through the display and introduction of specialties and agricultural products of Yen Bai at Bic C Thang Long Trade Center this time, it will contribute to raising the value of agricultural products of Yen Bai province, thereby promoting stable solutions to define consumption markets sustainably, helping businesses and establishments to expand and develop production; at the same time, opening a new direction in linking for local goods to appear more and more in modern distribution channels under modern consumption methods with long-term, stable contracts with large volumes.
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