In recent times, the Northwest Region Tourism Development Cooperation Group (TBMR) and Ho Chi Minh City have had many activities to promote tourism promotion and linkage, creating new tourism products to attract tourists, thereby creating momentum for tourism growth, contributing to promoting economic restructuring in localities.
Mu Cang Chai (Yen Bai province) - a destination of tourists
Thanks to that, tourism products linking provinces on the "Northwest Arc" route have been interested in building tours by many travel businesses in the region and the whole country, introducing them to tourists and becoming tourism products chosen in the journey to explore the Northwest.
In addition, tourism promotion and advertising have been innovated with a series of prominent events organized to contribute to promoting and vividly introducing the land, culture and people of 8 provinces of the North West and Ho Chi Minh City.
As a member province of the Tourism Development Cooperation Program of 8 Northwestern provinces and Ho Chi Minh City, Yen Bai province has actively participated in activities. In particular, the province has diversified tourism products in a professional and sustainable manner, creating connections, cooperation, and providing attractive product chains to meet new trends in the tourist market.
In particular, in June 2024, the province launched the "Green Tourism with Yen Bai" movement with 3 action groups: Green Thinking - Green Action - Green Connection.
In addition, the province also promotes traditional festival cultural values, unique culinary arts, and special products to contribute to creating a very unique identity for Yen Bai tourism. The province also promotes the development of inter-provincial tourism products to connect tourist routes, enhance the experience for customers coming to Yen Bai and the Northwest region, connect the Northwest sub-region with the central sub-region…
Tourism promotion and advertising activities have been enhanced in many forms, especially the application of digital technology in promoting and introducing the province's typical tourism products and participating in organizing 4 tourism events inside and outside the province to promote Yen Bai tourism to domestic and foreign tourists.
Deputy Director of the Provincial Department of Culture, Sports and Tourism Vu Thi Mai Oanh said: “Since the beginning of the year, the province has welcomed over 1,3 million visitors, equal to 78% of the plan, an increase of 28% over the same period in 2023 and revenue from tourism activities reached 1,075 billion VND…”
256 lượt xem